Brand New Thought

'What you see, is what you get!' This idiom has shaped most of our perspectives about the things that we see and want to buy. What comes to your mind when you first look at a brand? Is it the logo or the tagline? What’s the feeling that it evokes? Before we delve into the details of what makes up a brand’s identity, let’s find out which of the below can you identify. Can you recognize any 3 brands from these images? How many of these taglines ring a bell? Each of the above-mentioned brands must have done something right to have made a special place in our minds and hearts for as many years as they have. A Brand’s identity comprises of the visible elements of the brand such as its design and logo, which makes it stand out from the rest. Add to that short phrase that aptly expresses the brand score benefits to its target customers and you have the recipe for success. Logo – Design and Message A logo is considered to be a company's first impression, a visual identi...

Who isn’t familiar with the blue-haired girl with a polka dot frock that went on to become the most the adored mascot of the nation for over 5 decades now? Yes, you got that right, nation-wide loved, THE AMUL GIRL, who has created an iconic brand identity   Eustace Fernandes, the art director of DaCunha Communications in came up with this ‘Utterly Butterly Delicious’ idea way past in 1966 for the launch of Amul advertising campaign for outdoor hoardings, something which could compete with the wildly expensive advertisements of that time. We all know what that led to! The cheeky little girl and the campaign went from outdoor hoardings to the hearts of the people in no time, becoming one of the most remembered ‘Tagline’ and ‘Brand Mascot’ of all time. Amul’s sales figures jumped from 1000 tons a year in 1966 to 25000 tons a year in 1997. Although the brand gained exceptionally positive response from the publi...