Brand New Thought

“Beauty attracts the eye but personality captures the heart.” Human beings are predisposed to personify most of the things that they see around them for the sake of better understanding and empathizing. We often attribute human-like traits and characteristics to a brand which in turn gives rise to its personality. Most brands nowadays want to capture the hearts of their customers and not just their minds. Hence, the race for creating a brand personality that piques and captures the interest of maximum customers begins. What is brand personality? Brand personality in simple words refers to the association of human characteristics with a brand that the customers can understand and relate to. It can be communicated through the visuals that make up a brand’s identity and through the beliefs and policies of the brand. This communication should be consistent throughout to portray a strong, unchanging personality that the customers can trust. Brand Managers think of their brand as a person wi...