Branding: The Origins
The notion of Branding has been around for eons, if not longer. The original concept of branding comes directly from nature itself. Nature uses the simple yet sophisticated language of branding to tell one thing apart from the other. Be it the black and white stripes on a zebra or our fingerprints that are unique to that one particular individual and can be used to identify them. We studied and incorporated this language and still use this language today, though the usage and definition might have broadened significantly. The word ‘brand’ that we use today is a derivative of the Norse word 'brandr', meaning 'to burn'. Branding in the early 2,000 BCstarted quite literally, farmers' cattle and livestock were branded physically and since then everything has had a "mark" "watermark" or "logo". Livestock branding was one of the earliest pieces of evidence of branding, which signified ownership, and, over the years, it evolved from being ...