Brand Identity and Brand Image
Photo Source- Medium.com While it is easy to get confused between the two, brand identity and brand image are two different aspects of a brand. What is a brand? It is not just the logo you see companies using which define who they are, it goes beyond that. A brand is how the public recognizes an organization. Since most of us are familiar with logos, let us take a look at brand identity. What is Brand Identity ? Brand Identity is the set of elements that make up the image that is portrayed to the audience. Each brand needs to be unique and stand apart from other companies and competitors to be able to get the attention of their audience. It includes all the visible aspects of a brand. These are the logo, type of design, what we communicate, and the choice of colors. If this is not complementing what your brand represents, it can also create a mismatch in the minds of the consumers . Now that we briefly clarified what brand identity is, let us take a deepe...