Surf Excel- Daag ache hai!
I recently had a conversation with my mother, asking her how the Surf Excel advertisement made her think, I wasn’t surprised to hear how as a mother it triggered a feeling of assurance, a feeling that just like a kid won’t give up on dirt; which is a part of growing up, Surf Excel won’t give upon getting rid of those stains. What surprised me was how greatly an advertisement impacted a mother. From what started with the iconic lalitaji’s teaching, ‘Surf ki khreedari mein hai samajhdaari’ and later transformed into ‘Surf Excel hai na’, there is no denying that from GenX to Millennial, Surf excel has been deeply embedded in our memory, talk about share of mind, huh? Amidst some great advertisements, One tagline that transformed the course of the brand – ‘Daag ache hai! , Stands strong even after 15 years from its introduction to the audience in 2005. The Hindustan Unilever brand follows purpose-driven marketing , believing that a brand is driven by a cause and with every...