Colours in Branding
Colours play a tremendous role in our lives now. Can you imagine what we would see if there were no colours? Our world would not even be in black and white. This would definitely not be a comfortable place for us. We use colours every day, everywhere. They are an integral part of our lives and we associate each colour with something that we have experienced. The current colour palette is vast and ranges from bold to pastel to neon. Considering how big of a role colours have, it is a given that it is equally important while taking branding into consideration. Have you ever wondered why certain brands use certain colours for their logos and print advertisements? Many colours have meanings that are universally acknowledged to mean a certain thing. This, of course, does not confine colours into that box; it could, through personal experiences and imagery, mean something entirely different for someone else. Let us see some of the universal meanings of colours- ...