Brand New Thought

Branding , As you could be understanding, Is much less about the entity, And much more about its identity. First comes the name, That they want engraved in our hearts and brains, Then comes the attractive logo, That should be creative, simple, or a no-go. Finally then comes the slogan or tagline, With a strong sentiment conveyed in a catchy line. With all these, the brand creates an identity, Which makes up its personality, Something that consumers can relate to, A face for them to recognize and talk to. With this newfound identity comes recognition, Out of which blossoms its reputation, An image that it has to maintain, And an audience it has to keep entertained. Let's not forget the advertising, The messages the brand wants to be conveying, While the brand is communicating, Can be life or in this case, image changing. They say to be clear, concise, and consistent, That’s how you remain existent, Maintain your stay on top of the food chain, And have every customer know your name. ...

Colours play a tremendous role in our lives now. Can you imagine what we would see if there were no colours? Our world would not even be in black and white.   This would definitely not be a comfortable place for us. We use colours every day, everywhere. They are an integral part of our lives and we associate each colour with something that we have experienced. The current colour palette is vast and ranges from bold to pastel to neon. Considering how big of a role colours have, it is a given that it is equally important while taking branding into consideration. Have you ever wondered why certain brands use certain colours for their logos and print advertisements? Many colours have meanings that are universally acknowledged to mean a certain thing. This, of course, does not confine colours into that box; it could, through personal experiences and imagery, mean something entirely different for someone else.  Let us see some of the universal meanings of colours-   ...

  Brands and sports ! Can you guess what’s familiar their? The emotional power they hold! We all aren’t a footballer or a cricketer or a basketball pro or, you know where I’m going with this right? But one thing most of us have in common is being a sports fanatic, whichever it may be, sports hold the power to give us the rush and a mood lift even when we aren’t physically a part of them. This power of sports to build a connection with the audience, which goes above and beyond practicality, is why many brands put sports at the heart of their marketing strategy. So basically, sports’ marketing is a subdivision of marketing that focuses each on the promotion of sports events and groups in addition to the promotion of alternative products and services through sporting events and sports groups. So, what’s in it for brands? Let’s take it one step at a time, Sports athletes hold a strong personality that resonates with their fans. When brands associate themselves with these at...

'What you see, is what you get!' This idiom has shaped most of our perspectives about the things that we see and want to buy. What comes to your mind when you first look at a brand? Is it the logo or the tagline? What’s the feeling that it evokes? Before we delve into the details of what makes up a brand’s identity, let’s find out which of the below can you identify. Can you recognize any 3 brands from these images? How many of these taglines ring a bell? Each of the above-mentioned brands must have done something right to have made a special place in our minds and hearts for as many years as they have. A Brand’s identity comprises of the visible elements of the brand such as its design and logo, which makes it stand out from the rest. Add to that short phrase that aptly expresses the brand score benefits to its target customers and you have the recipe for success. Logo – Design and Message A logo is considered to be a company's first impression, a visual identi...

“Beauty attracts the eye but personality captures the heart.” Human beings are predisposed to personify most of the things that they see around them for the sake of better understanding and empathizing. We often attribute human-like traits and characteristics to a brand which in turn gives rise to its personality. Most brands nowadays want to capture the hearts of their customers and not just their minds. Hence, the race for creating a brand personality that piques and captures the interest of maximum customers begins. What is brand personality? Brand personality in simple words refers to the association of human characteristics with a brand that the customers can understand and relate to. It can be communicated through the visuals that make up a brand’s identity and through the beliefs and policies of the brand. This communication should be consistent throughout to portray a strong, unchanging personality that the customers can trust. Brand Managers think of their brand as a person wi...

Who isn’t familiar with the blue-haired girl with a polka dot frock that went on to become the most the adored mascot of the nation for over 5 decades now? Yes, you got that right, nation-wide loved, THE AMUL GIRL, who has created an iconic brand identity   Eustace Fernandes, the art director of DaCunha Communications in came up with this ‘Utterly Butterly Delicious’ idea way past in 1966 for the launch of Amul advertising campaign for outdoor hoardings, something which could compete with the wildly expensive advertisements of that time. We all know what that led to! The cheeky little girl and the campaign went from outdoor hoardings to the hearts of the people in no time, becoming one of the most remembered ‘Tagline’ and ‘Brand Mascot’ of all time. Amul’s sales figures jumped from 1000 tons a year in 1966 to 25000 tons a year in 1997. Although the brand gained exceptionally positive response from the publi...