What makes a Brand?

Branding,

As you could be understanding,

Is much less about the entity,

And much more about its identity.

First comes the name,

That they want engraved in our hearts and brains,

Then comes the attractive logo,

That should be creative, simple, or a no-go.

Finally then comes the slogan or tagline,

With a strong sentiment conveyed in a catchy line.

With all these, the brand creates an identity,

Which makes up its personality,

Something that consumers can relate to,

A face for them to recognize and talk to.

With this newfound identity comes recognition,

Out of which blossoms its reputation,

An image that it has to maintain,

And an audience it has to keep entertained.

Let's not forget the advertising,

The messages the brand wants to be conveying,

While the brand is communicating,

Can be life or in this case, image changing.

They say to be clear, concise, and consistent,

That’s how you remain existent,

Maintain your stay on top of the food chain,

And have every customer know your name.

Now, do you understand?

How to create a good brand?